There's a big difference than the impulse shopper who buys things for that moment or the thinking shopper who waits for the opportunity to make the purchase. Or to leave it alone.
A shopper who plans in advance wants to keep control of the purchase, while an impulse shopper is said to lose control and gives in to the purchase, no questions asked.
Shopping is aligned with consumer needs, budgets, credit, and validation, that is once you make a purchase, the consumer validates they did the right thing.
Sometimes the thinking shopper may not be thinking about shopping, but when they think there's an opportunity to influence the shopper and when that happens the shopper is transformed from a shopper who thinks to one that's ready to buy. Or to think again.
The mind is a thinking machine, not a buying machine, until the marketing machine turns on.
Shopping then becomes a battle between the machine and the mind. Who wins may be decided by the marketer who gets to influence both.
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