That depends. If it's for food, then expect the name, ingredients, nutritional information, brand logo, benefits and features like low sodium, then those small color printing indicators, copy, maybe a mascot like Tony the Tiger on Kellogg's Corn Flak… Read on blog or Reader Grocer On a Mission Read on blog or Reader What's on a package? Grocer on a Mission April 2 That depends. If it's for food, then expect the name, ingredients, nutritional information, brand logo, benefits and features like low sodium, then those small color printing indicators, copy, maybe a mascot like Tony the Tiger on Kellogg's Corn Flakes. The package can include a lot or a little, but it's a message to the customer that they have to decide whether to buy it or not, use it or not, leave it alone or not. A package is something that sets off a decision process. A process that starts with something that's made to sell. Sometimes when it comes to buying it's more about what's on the package then what's in it. Comment Like You can also reply to this email to leave a comment.

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