Paying for grocery delivery service can be seen as part luxury and all convenience.
Your groceries are ready and prepared delivered to your door for receiving. The cost is higher based on service and grocery fees plus a tip.
But although it has been commercialized as a service with ads, perks, and promotions, all it takes to disrupt the system is to have a neighbor who may also be a friend pick up the groceries instead. The cost might be lower and you may have to text them or write a list on a notepad but you'll get your groceries and if you can leave a generous or tip as a friend.
Sometimes I'm surprised more neighbors of two people out of a garage have not yet set up a service to take on the giant brands.
But if costs for groceries and delivery inch higher, then look for alternatives like in-house or delivery by neighbors. That is, if the customers are feeling the budget pinch.
Grocery delivery service is a convenient idea, but it's something that could be performed by anyone with incentives and looking to help a neighbor or friend and maybe get a tip in process. If this trend catches on with in-house, neighborhood, shared grocery delivery then expect the industry to break down and rebuild again as long as there's a need for the service, which there is. But it may be ready for another disruption where it innovates and improves.
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