When physical items each as one item. digital items are the same, but not tangible.
Will there ever be items that've digital or fractional values?
Perhaps this could apply to food where you purchase three eggs instead of a dozen or a dozen.
Should customers purchase fractional items to the second decimal point, for example, a transaction may take multiple times to become one total item.
Consumers who purchase two items despise waiting behind a customer with 104 items, so when there's an opportunity for progress when it comes to speed, packaging, and efficiency where the process of shopping improves and innovates then customers will be open to change, and change will be open to innovation.
This makes it inevitable and useful when it works, especially not having to wait on line or 'online; to purchase groceries at the supermarket.
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