That's how it should work when pitching a service.
Joseph Campbell realized that throughout history there are characters on a stage who are living an ordinary life that encounters a challenge. And in this case, it's how they're getting groceries when things, like life, are challenging.
Then there's that moment of hesitation, whether one should register or not for the service. Then, by chance or circumstances, they meet a guide who walks them through the process an ensures them along the way.
Then the doubt sets in, whether the customer should continue with the registering process to have someone deliver their groceries, that is giving someone, a total stranger, pick up your groceries, and bring them to you.
Next, they'll encounter the final ordeal, or at least something to that extent, whether this endeavor, this service, this opportunity, will be successful.
And if so, then the customer transforms. Transforms in a way that they've changed. The service works. The delivery is received. They're satisfied.
The mission's completed. They're forever changed. Changed for the better and will tell others.
Stories are how societies and cultures and ideas have been formed for almost three thousand years. Whether it's going to the moon or delivering groceries, telling a compelling story works.
And stories work for grocery delivery.
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