Sabai Sabai Eliminates Redundancy

Staff Writer

June 7

After thirteen years of pretty good-ish food and somewhat inefficient service, Middlebury's local Thai restaurant was looking for actionable and high-impact advisory, so they called in the Middlebury Consulting Group to apply their liberal arts education to practical business challenges and connect with the local community. Known for being the best and brightest minds that the five-mile radius
surrounding the college has to offer, the MCG readily accepted the challenge, and is proud to introduce Sabai (formerly known as Sabai Sabai).

"After days of synergy and piggybacking ideas, we discovered some real leverage and outside-of-the-box ideas from putting our noses to the grindstone and then totally saw the redundancy and superfluity of the name," says Reese Eshin '25. "Like, the name has two whole Sabais which means there is still a Sabai left, like the restaurant had already used Sabai earlier in the name; the second one is just redundant. It was super tricky, I will say, to determine which Sabai was the right Sabai to take out for a seamless integration" he added.

The newest member of the consulting agency, Nepo Tism '27.5, managed a team tasked with shortening the height of the "b" by just under 23% and removing the wasteful whitespace previously found between the two Sabais.

"This ink reduction was a huge move in the core competency of the restaurant and I can already see it saving nickels, or hell even dimes!" stated Tism.

The MCG declared that this would alleviate the strain on the singular chef that the restaurant currently employs. With such enormous strides in boosting the health of the Middlebury economy being made, many wonder just what other industry-disrupting ideas the group has up their sleeve— and luckily Tism was able to hint at another upcoming restaurant project: "Let's just say there don't need to be two brothers to run a tavern," he stated with a knowing wink. There is no doubt that the Middlebury community will continue to prosper under the efficiency, ingenuity, and guidance of the MCG.